Recruitment CRM 101 - Meaning, Features & TopPicks
Have you heard the words CRM in recruitment and talent acquisition thrown around a lot but are not sure of what it means and how it could really affect your business as a recruiter or recruitment agency? Well, don’t worry. Tobu’s got you covered. In this blog, we will look at:
● What CRM means
● What is CRM in recruitment
● What to expect in a good Recruitment CRM
● Tobu’s Top 5 Recruitment CRM Recommendations
● Exclusive: Is Tobu a CRM for recruiters
Let’s get started.
Overview of CRM:
CRM stands for Customer Relationship Management when used in reference to software designed for the marketing and sales teams.
When CRM systems are designed for HR, Talent Acquisition and Recruitment agencies, they stand for Candidate Relationship Management systems.
Let’s take a look at what CRM in recruitment means.CRM in Recruitment
Candidate Relationship Management is the ultimate HR CRM software that is here to end all talent acquisition and recruiting woes.
The goal of Recruitment CRM is to build a seamless process for the recruitment agencies. CRM in recruitment is a powerful tool that assists in
● Candidate sourcing
● Outreach campaigns
● Resume Management
●Scheduling tests, interviews and other pre-recruitment processes
● Running data analytics on recruiter’s performance
● Automating data entry process in the talent acquisition system
● Creating a personal rapport with the candidate as he/she moves ahead.
What To Expect In A Good Recruitment CRM?
Recruiters today face tough challenges especially as we adjust to post-pandemic work culture and lifestyle. The talent pool is no longer limited to local picks but has expanded to a global talent hunt (quite literally!). Both recruiters and candidates have multiple avenues and choices.
A CRM in recruitment therefore must have the following features to successfully deliver solutions for recruiters:
● Building a talent pool of candidates from different platforms such as LinkedIn, Ziprecruiter, Naukri, Indeed etc.
● Give recruiters an analytical overview of the talent pool.
● Reach out to the candidates through email campaigns.
● Help the recruiters in resume management – parsing, structuring etc.
● Track the progress of the applicants through each stage of recruitment.
● Work collaboratively with your clients to hire the right candidate for the job.
● Build a customizable workflow that automates manual data entry and removes efficiency blocking hurdles for the recruiter.
● Make the recruitment process a foundation for building a strong and impactful relationship with the candidate.
● Measuring the recruiter’s performance across the board using advanced analytical tools within the CRM in recruitment.
Candidate Relationship Management or CRM for recruitment agencies has drastically altered the way recruiters bring in new talent to their clients. The CRM has made recruitment a smarter, more efficient, highly collaborative and more transparent process.
The market is flooded with HR CRMs and CRMs in recruitment, how do you pick the right one? Don’t worry, we’ve got you covered.
Tobu’s Top 5 Picks for Recruitment CRMs
● ZOHO Recruit
● TalentLyft
● JobAdder
● Beamery
● Oracle Taleo
Is Tobu a CRM in Recruitment ?
Tobu is neither a CRM in recruitment, nor is it an ATS (Applicant Tracking System). Tobu is a powerful AI-based email resume extraction tool.
The journey of the recruiter in Candidate Relationship Management software or an Applicant Tracking System starts when they input the candidate’s resume into the system along with some basic data.
Tobu, however, takes a step further back and starts the journey for the recruiter by automatically extracting resumes from the recruiters’ emails!
Once you integrate your email with Tobu, it automatically looks for CVs within your inbox and extracts them onto the Tobu dashboard. It doesn’t stop there, Tobu then segregates them into datasets according to job type, qualifications, experience etc. in an instant!
As a recruiter Tobu helps in expanding your talent pool effortlessly with simple email integration. It activates your passive database and can even send out emails and set up interviews with the candidates through the dashboard.
Tobu’s vision is to empower recruiters with a smart tool that makes talent acquisition smooth and efficient!
Take a look at how Tobu actually works: Tobu Demo Get in touch with us and find out more about Tobu’s AI-driven email resume extraction tool and how it can help your recruitment agency.