Bullhorn Review - CRM & ATS - The Goods and the Bads

hellobharadwaj

• 3 min read
Bullhorn Review

Candidate Relationship Management (CRM) and Applicant Tracking System (ATS) are the basis of the tech stack in any professional recruitment firm or staffing agency. Even Human Resource Departments within a company need an ATS or CRM to manage their hiring pipeline. Bearing this in mind, Tobu has come up with a “Tobu Reviews” series where our founders take an in-depth look at what the leading CRM and ATS providers have to offer to recruiters the world over. We are doing a Bullhorn Review in this article.

You can read our reviews on Zoho Recruit and Recruit CRM to compare these applications with Bullhorn CRM.(insert blog links to earlier reviews) 

In this blog, we will be reviewing Bullhorn CRM.

Bullhorn CRM & ATS Product Details

Bullhorn started operations in 1999, headquartered in Boston, Massachusetts, and owned by Vista Equity Partners, Bullhorn has been in the market for about two decades. With a bench strength of over 1000 employees, Bullhorn has been a market leader in the field of recruitment with the latest technology. They are recommended by Stone Point Capital, Insight Partners, and Genstar.

Bullhorn is a cloud-based ATS (Applicant Tracking System)and CRM (Candidate Relationship Management) software, that eases the flow of business, especially with reference to hiring and evaluating applicants. Bullhorn is a global leader in the staffing industry. As per G2, more than 10,000 recruiters rely on Bullhorn for their staffing needs.

The top features of Bullhorn CRM are:

  1. Platform Features
  • User, Role, and Access management
  • Performance Management
  1. Sourcing
  • Social Sourcing
  • Candidate Sourcing Metrics
  • Career Page Confirmations
  • Job Posting
  • Candidate Search
  1. Candidate Management
  • Dashboard
  • Hiring Process Tracking
  • Applicant Data Management
  • Automated Resume Parsing
  • Workflow Building
  • Scheduling
  • Candidate Evaluations
  • Candidate-facing Statuses

Bullhorn is ideal for:

  1. Recruitment agencies, staffing firms, and professional recruiters
  2. Mid-size firms
  3. Large-scale staffing agencies

Bullhorn CRM Pricing 

Bullhorn CRM does not have pricing details on their official website. The official website lets you fill in a form after which the Sales team of the company will get in touch with you and share the pricing details. 

Bullhorn does not charge any fees for the setup of the software. It does not offer a free trial to users. 

Pros of Operating on Bullhorn CRM 

  • Packed with powerful features from both the ATS family and CRM family
  • Global reach and customer support
  • Highly customizable technology
  • A dashboard that shows all the analytics and key performance metrics
  • Customer-friendly UI design that is deliberately simple and easy to use
  • Social recruiting and background checks through social media is easily executed through Bullhorn
  • The tool can be easily integrated with other tools
  • Candidate tracking is more effective
  • Mass email broadcast is possible thus simplifying a manual task for recruiters


Cons of Operating on Bullhorn CRM

  • No free trials are available to get a feel of working on the platform 
  • The slow rollout of upgrades and new tools with the system
  • Candidate tracking is complicated and not easily accessible
  • The search feature in the software is not up to the mark
  • Multiple users have reported that Bullhorn’s customer support is not good. There are no client managers or SPOCs appointed by the company to check in on customers. 
  • The company’s tech support is also slow to respond
  • The resume sourcing, parsing, and management are below par
  • Relatively expensive.

Tobu’s Conclusion

Tobu is interested in evaluating ATS and CRMs since we work closely with professional recruitment agencies too. Our software ‘Tobu’ is an email resume extraction software that automatically extracts, parses, and classifies resumes into Tobu’s dashboard. It is the world’s first email resume extraction software. Check out our video demo to learn more. 

Although Bullhorn is a really big name in the software and IT industry, Tobu’s experts came out with a mixed review for the Bullhorn CRM. It is certainly the first big software that was targeted primarily at recruitment agencies. The pros and cons don’t outweigh each other completely. Yes it is feature dense and has been around the longest, yet Tobu would recommend you weigh it not just based on their existing success or count of features but focus more on usability of key features if you choose to work on Bullhorn CRM.